Bara brith

Bara brith is a traditional Welsh tea bread flavoured with tea, dried fruits and spices.

A decrease in its popularity led to supermarket Morrisons removing it from their shelves in 2006, and a year later a survey showed that 36% of teenagers in Wales had never tried it. It has been subsequently championed by celebrity chefs such as Bryn Williams. Several variations on bara brith have been made, including changing it into a chocolate and into ice cream.