Goldfish Cracker

Goldfish are a fish-shaped cracker with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company. The brand's current marketing and product packaging incorporate this feature of the product: "The Snack That Smiles Back! Goldfish!", reinforced by Finn, the smiling goldfish mascot with sunglasses. The product is marketed as a "baked snack cracker" on the label with various flavors and varieties.