Cracker Jack is an American brand of snack food that consists of molasses-flavored, caramel-coated popcorn, and peanuts, well known for being packaged with a prize of trivial value inside. The Cracker Jack name and slogan, "The More You Eat The More You Want", were registered in 1896. Some food historians consider it the first junk food.
Cracker Jack is famous for its connection to baseball lore. The Cracker Jack brand has been owned and marketed by Frito-Lay since 1997. Frito-Lay announced in 2016 that the toy gift would no longer be provided and had been replaced with a QR code which can be used to download a baseball-themed game.