Venom Energy is an American brand of energy drink that is produced and distributed by Keurig Dr Pepper of Plano, Texas. It is one of the few energy drinks that uses a thick aluminum bottle. Venom Energy was released in 2002 in a more typical beverage container and was relaunched in the new aluminum bottle and with a new taste in early 2008.
Originally known as Elements Energy, but later rebranded after sales began to wane.
Some of the original Elements flavors did survive the rebranding: Black Mamba (Venom), Mango (Infusion), Citrus (Voltage), Strawberry Apple (Atomic), Black Cherry Kiwi (Subzero).
In 2008, Venom Energy entered into a partnership with the Arena Football League to promote the product during the 2008 playoffs on ESPN and ABC. In addition, Terrell Owens is now a spokesman for the brand. The company also sponsors the Andretti Autosport IndyCar Series team with driver Marco Andretti, Pavel Datsyuk of the Detroit Red Wings, Max Talbot of the Pittsburgh Penguins and Milan Lucic of the Boston Bruins, all from the NHL as well as Jordan Farmar of the New Jersey Nets (NBA) and Lance Berkman of the St. Louis Cardinals (MLB).