Southern Comfort

Southern Comfort is an American, naturally fruit-flavored, whiskey liqueur with fruit and spice accents. The brand was created by bartender Martin Wilkes Heron in New Orleans in 1874, using whiskey as the base spirit. Whiskey was replaced by a neutral spirit under the ownership of [brown-forman|Brown–Forman]. On March 1, 2016, the Sazerac Company purchased it, and reintroduced whiskey as its base spirit.