Pimm's is an English brand of gin-based fruit cup but may also be considered a liqueur or the basis of a sling or punch.
The most popular Pimm's product is Pimm's No. 1 Cup, commonly used for the Pimm's Cup cocktail.
Historically, Pimm's made a range of beverages, each based on a different spirit: Pimm's No. 3 was based on brandy, No. 4 on rum, No. 5 on rye, No. 6 on vodka, and No. 7 on tequila.