Moose Tracks is a branded flavor of ice cream owned and licensed by Denali Flavors Inc. that is manufactured by different companies under various brands. The Original Moose Tracks product description is as follows, "vanilla ice cream with peanut butter cups and famous Moose Tracks fudge".
There are many iterations of Moose Tracks, including chocolate, mint, and brownie. Light varieties of the ice cream are produced, which have fewer calories compared to full-calorie versions. Additionally, a frozen yogurt variety is produced. The brand's mascot is the Moose Tracks moose.
The first scoop of Moose Tracks was tasted in July 1988. The name “Moose Tracks” came from a mini golf course in Marquette, Michigan located in the Upper Peninsula of Michigan, which was right down the street from Jilbert's Dairy, the first ice cream shop to carry Original Moose Tracks.