Clif bar

Clif Bar & Company is an American company that produces energy foods and drinks. The company's flagship product, CLIF Bar, was created by Gary Erickson and Lisa Thomas. The company is based in Emeryville, California and was privately held until 2022 when it was acquired by Mondelez International for $2.9 billion. In April 2013, Kevin Cleary was named CEO of the company, Rich Boragno was named CFO, and co-owners Erickson and Kit Crawford became co-chief visionary officers. In 2018, Cleary departed the company and Erickson and Crawford became co-CEOs, positions they held previously.