Chivas Regal is a blended Scotch Whiskey manufactured by Chivas Brothers, which is part of Pernod Ricard. It was founded in 1786, with its home being in the Strathisla distillery at Keith, Moray in Speyside, Scotland, and is the oldest continuously operating Highland distillery.
Chivas Regal has been the market-leading Scotch whisky aged 12 years and older in Europe and Asia Pacific. Its sales grew by 61% between 2002 and 2008. In global terms, Chivas Regal recorded volume sales of 4.9 million nine-litre cases in 2012 and 2013, but sales decreased to 4.4 million cases in 2015. It has been the world's fourth best selling Scotch whiskey since 2016.