Appletiser is a sparkling fruit juice created by blending fruit juice with carbonated water. It was created in 1966 in Elgin Valley, Western Cape, South Africa, by French-Italian immigrant Edmond Lombardi. For export and out of season, the juice is concentrated by extracting the aroma and the water from it. The concentrate can then be stored in cold rooms. In South Africa, the juice is filtered and then immediately bottled, with no water being added. The concentrate can then be converted to juice by adding the water and the concentrated aroma in the original ratios.
Appletiser is primarily sold in its home market of South Africa, but the brand is also exported to more than 20 other countries, including the Southern African Development Community (SADC), as well as the UK, Belgium, Spain, Japan, Hong Kong, Australia and New Zealand.